Independent Study in Graphic Design

Jo Ninham

Is there a future for television branding?

Does anyone watch idents anymore with streaming and downloads? Do they still have a place or are they a lost art form? Is the solution to make some character based mini movies? People love brands that give them what they want, they love brands that entertain them. Warner Brothers gets into the spirit of the film, they take on the mood and share the experience with the audience. This makes the identity an essential part of the content through animation and sound.


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This entry was posted on March 16, 2015 by in Research, Uncategorized.
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