Branding goes way beyond a logo or graphic element. The brand is the entire customer experience.. logo, website, social media experiences, how you answer the phone.
Its the way your customer perceives you. Branding promotes recognition – people tend to do business with companies they are familiar with. Your brand helps set you apart from the competition – it is critical to stand apart from the crowd. Your brand helps set you apart from the crowd. Your brand tells people about your business DNA – Your full brand experience, from the visual elements like the logo to the way phones are answered. A strong brand generate referrals – People love to tell others about the brands they like. People wear, eat, listen to brands and they tell others about the ones they love. You cant tell someone about a brand you dont remember.
A strong brand helps customers know what to expect.