Independent Study in Graphic Design

Jo Ninham

Mid Feb Summary…

Key research findings are and how this has driven development of ideas…


  • Psychology in Advertising/Design
  • Colour theory
  • Brands and visual identities
  • Typography
  • WebDesign
  • Grid systems and layouts


  • Take a products you are trying to sell and put it next to other ads or items that the audience already has positive feelings towards
  • Colour influences emotions and help distinguish between competing brands.
  • If your competitor uses blue, use purple to stand out.
  • 85% of shoppers place colours as the primary reason for buying a product
  • Having the correct font/typeface can affect if the correct brand message is being portrayed
  • Visual identity is about reputation
  • Type on television needs to be anti-aliased

What measures show that you have used seven or so hours of commitment per week to IS.

It is visible how often I work on IS as my blog posts show the date of when I wrote each post. I have also drawn up a timetable of what I would like to achieve over the rest of semester two.

Whats next...

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This entry was posted on February 16, 2015 by in Research, Uncategorized.
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