Independent Study in Graphic Design

Jo Ninham

Further Logo development

To get a better understand of what this logo would look like on-screen I have mocked up a few ideas digitally. I have chosen oceany blue colours to go with the whole reef theme. This all lead to further development.

When trying to think of the best way to create the reef knot I saw a pendant with the circle around the edge. This lead to many different ways of putting the name and imgaery together.
I like the subtlety of the reef theme in these designs, however i do not like the circle behind the knot.
Screen Shot 2015-04-25 at 14.30.31
I also developed the knot into much sharper shapes. The colour no longer merges into one another, and it doesnt just look like spodges on a page.
Screen Shot 2015-04-25 at 14.32.23
I also mocked up some of the other initial designs aswell.
Screen Shot 2015-04-25 at 14.30.38Screen Shot 2015-04-06 at 8.25.05 PM
The idea of having waves going through the name looks cool but is also raher plain. It doesnt really go with the indie rock sort of feel.
Screen Shot 2015-04-06 at 8.25.09 PM
I really like the idea of including headphones into the design, however i think that maybe it is confusing when you first look at the design as the headphone could be confused with a letter and then the word makes zero sense.

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This entry was posted on January 31, 2015 by in Design Development.
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