Independent Study in Graphic Design

Jo Ninham

Current Logo Design..

The following logos include more of an illustration within the logo. They all use typography in a creative way to show the brands personality in a subtle manner. This is another simple way to show the audience what the company does.
typeandlogo-08best-logo-2013-25typeandlogo-11typeandlogo-05typeandlogo-61typeandlogo-07
Using typography as the logo itself. In the logos below the designer has edited or customised the letters to fit in with the name of the brand. It is a very simple and creative way of designing logos. Using the correct font is also another simple way to change the way the audience perceives the words.
typeandlogo-04 typeandlogo-01 typeandlogo-35 typeandlogo-38 typeandlogo-41  typeandlogo-52 typeandlogo-56

Using the correct font can change the way that consumers will percieve the brand. If you use a sophisticated font like the above logo then the brand will look as if it is premium, an expensive brand. Using the incorrect font can change the entire image.

typeandlogo-66 typeandlogo-81
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This entry was posted on January 28, 2015 by in Research.
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