Independent Study in Graphic Design

Jo Ninham

Brand name user testing..

I asked a variety of people for my user testing.

The age ranges from 17-24.

They all have an interest in music.

Some of the participants are at university but they are from various university courses, such as sport, art and design, psychology, business managment, teaching and geography.

I asked 32 people in total.

The results were:

Reef: 14

Lava: 2

Stix:  5

Void: 11

The chosen name for this project is Reef.

I like Reef the best as its a really surfery, unkown rocky type word.
Void sounds really cool and unknown.
The word Reef makes me think of the ocean and holidays.


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This entry was posted on January 22, 2015 by in Design Development, Research.
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