Independent Study in Graphic Design

Jo Ninham

The consumers mind

Five requirements for a brand to be successful.
– Good value for money
– Original
– Easy to use
– Functionality
– Attractive
Connect with the consumers mind
– Listening closely to them
– Talking to them
– Anticipating change
– Understanding Change
– Acting as quickly as possible (faster than competitors) offering functions, etc that are relevant to consumers (it’s about achieving a significant impact)

The consumers mind – Pepe Martinez – Millward Brown – Great Britain – London – Kogan Page Limited


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This entry was posted on September 24, 2014 by in Research.
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