Independent Study in Graphic Design

Jo Ninham

Brand advertising

Value of a product is a critical role in consumer decision making, the product is associated with the brand name it carries.
Advertising is one of the essential ways for businesses to communicate it’s value with its customers. To convey a message at the right time and the right place and for this to form a brand image that customers approve of. This will then lead to the customer to use the brand as a sort of representation of their attitude and values.

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http://urcalendar.wordpress.com/2011/11/03/branding-advertising-and-their-effect-on-consumer-behavior/ – Urcalendar

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This entry was posted on September 23, 2014 by in Research.
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